Beko is the UK’s No.1 home appliances brand and Europe’s second largest home appliances brand. It is currently distributed in over 100 countries worldwide. The brand is promoted by Arçelik Group, a leading industrial house in Turkey. The brand offers over 2000 different models and products covering all the fields of home appliances including white goods, consumer electronics, air conditioners, as well as small appliances.

Reliance Group launched Beko in Nepal in 2008. Benefiting from the Group’s strong distribution network,Beko quickly became market leader in several segments in the country. The brand continues to make headway in the market and is on its way to be the largest selling brand from Europe in the country.


Haier was founded in 1984 in the People’s Republic of China. In the last 30 years, through its entrepreneurial and innovative spirit, Haier has transformed itself from an insolvent collectively-owned factory on the brink of bankruptcy into the number one global home appliances brand.
Reliance Group took over operation of Haier in the country in 2012. Haier currently competes in the value for money segment of the market where it has seen tremendous acceptance.

Jaypee Cement

Jaypee’s cement manufacturing hub is located in the Satna Cluster of Madhya Pradesh. Jaypee produces a special blend of Portland Pozzolana Cement (PPC) and Ordinary Portland Cement (OPC).

Reliance Group is one of the exclusive distributors of Jaypee Cement in Nepal. Through the help of the Group’s innovative marketing and distribution network, Jaypee Cement has become the number one imported cement brand in Nepal and is widely used by major construction companies working on high value construction projects such as hydropower and hotels.