Reliance Group has a history of partnering with leading brands in the world to expand their presence in Nepal. Cement is the Group’s biggest trading operation. The Group is one of the exclusive distributors of Jaypee Cement in Nepal. Through the Group’s extensive marketing, Jaypee Cement has become Nepal’s number one imported cement brand and is used in nearly all high-value construction projects in Nepal.
In 2008, the Group through its subsidiary Orbit International, introduced Arçelik Group’s Beko brand in Nepal. In 2012, it also partnered with Haier, the global number one home appliance company. Both Beko and Haier products can now be ubiquitously seen in Nepal’s homes and shops.